About me
Hi, I’m Sita
I’ve been running my own business since 2014. For years, I had my own occupational therapy practice, and like most small business owners, I did everything myself. I helped my clients, but I also did the bookkeeping, built relationships with clients, found new ones, and kept growing my network.
I loved my work. But slowly, the business side started taking over.
Chapter 01 — the turning point
The bedtime stories I kept missing
At some point, I was working several evenings a week. Invoices, emails, marketing, follow-ups. And that meant something I truly loved was slipping away: reading to my children before bed.
Those few minutes at the end of the day were some of my favourite moments. Every evening I missed them, I felt it. That’s when I started asking myself a question I couldn’t ignore:
Does it have to be this way?
Chapter 02 — the fear
The products that never saw the light of day
I started exploring working from home and working online. I created several digital products. And then I did nothing with them.
Not because they were bad, but because I was scared. They didn’t feel perfect enough to hand to someone else. So they stayed in a folder on my laptop, finished but never shared.
Maybe you recognise that feeling. I know now how common it is, and how much it holds people back.
Chapter 03 — the decision
Choosing a different way to work
Eventually, I made the big decision. I closed my practice to follow my real passion: digital marketing and social media. I retrained in digital marketing, and today I work in it full time, from home.
Now I’m there when my children come home from school, and I spend my evenings with them. Family time is the heart of everything I do. It’s where I get my inspiration and my motivation to keep building something I love, without missing the moments that matter most.
Chapter 04 — the guide
Why I created Package Your Knowledge
This time, I didn’t let fear win. I sat down with the questions that became Package Your Knowledge, worked through them myself, and finally turned what I knew into a product I was proud to share.
That’s exactly why I made it: to help you discover what you already know, and how you can turn it into something that helps someone else. You don’t need a brand-new idea. You need to see the one you already have.
Chapter 05 — the tools
Why I love AI (and test it so you don’t have to)
I’m honestly a bit of an AI enthusiast. I love using it as a tool: for content, for videos, for saving time. I regularly test new AI tools and write my own prompts to get the results I actually want, not just whatever the AI gives me.
AI keeps changing fast, and I enjoy following every step. On this blog, I share what really works, what doesn’t, and which tools are worth your money.
Let’s do this together
The place I wish I’d had when I started
Time with Sita is honest, practical and built around a life you actually want to live.
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